WHY IS SOCIAL MEDIA PRESENCE IMPORTANT FOR TODAY’S CORPORATES?
There’s no secret about it, Social Media Marketing has proven to be one of the biggest events in our world in the last few years and is an instrumental aspect of our daily life. This digital marketing aspect has triumphed in all the necessary elements of an entertainment and sales medium making it widely used. This is primarily due to the fact that there is constant content and interaction that we get on this platform, which results in an influx of information that we are unable to get in any other way.
A Good Social Media presence boosts visibility to potential customers and clients who may not know who you are or what your business is all about. It lets you reach a wider audience in an inexpensive way. This builds awareness which in turn brings in sales. Once you have the know-how of these platforms and have set up a strategy for running your Social Media accounts, you can continue to build your business with little effort.
Here are 7 reasons why Social Media presence is important:
Spread Brand Awareness
Improved Brand Loyalty
Better Customer Satisfaction
More Brand Authority
Having a Social Media account allows you to get more creative and show your brand’s personality even more so than the website. Followers want to see the real you so that they can connect with you on a more personal level. On Instagram or Facebook stories, for instance, you could show behind the scenes of a day with your employees. You could also show how your products are made or your team preparing for an event for more engagement with the customers. This could be a really fun way to encourage engagement and portray authenticity with your customers.